Build · Service 02

Custom ShopifyDevelopment

Theme customisation, custom functionality, app integration and migrations — done inside a theme that stays fast. We don't replace what already works, because your page speed usually depends on it.

10 minutes. Three specific things costing you orders. One you can fix yourself without us.

What this covers

Inside your theme, not instead of it

Custom Shopify development is the Build stage for stores that already exist. Theme customisation, custom functionality, app integration, platform migration, speed optimisation and metafield architecture, for Shopify and Shopify Plus stores.

We work inside your existing theme wherever it's sound. Replacing a working theme is usually the expensive answer to a cheap problem, and a clean theme is often what your page speed depends on. We'll tell you honestly if a rebuild is genuinely the right call.

Nothing launches with broken tracking. If we can't measure it, we didn't build it.

Deliverables

  • Theme customisation
  • Custom functionality
  • App integration
  • Platform migration
  • Speed optimisation
  • Metafield architecture

Pillar

  • Build

Timescale

  • 7–15 working days
  • (01)

    Theme customisation

    Changes made inside the theme you already run, so what works keeps working and the pages stay fast.

  • (02)

    Custom functionality

    The features your store needs, built into the theme rather than bolted on, and documented at handover.

  • (03)

    App integration

    The apps you rely on, wired in properly — and checked against page speed before they go live.

  • (04)

    Platform migration

    Moving to Shopify with product data, redirects and rankings protected. Migration and rank recovery sit with our SEO work.

  • (05)

    Speed optimisation

    Your page speed usually depends on a clean theme. We keep it that way, and fix whatever is slowing it down.

  • (06)

    Metafield architecture

    Structured product data that powers filters, structured data and your Google Merchant Center feed.

What every engagement includes

The same standard, whatever the size of the job.

  • A written scope and fixed dates before any work starts
  • Conversion tracking live and verified with a test purchase before launch
  • Speed and mobile QA
  • Every account in your name
  • Documented handover and recorded walkthrough
  • 14 days post-launch support

What we won't do

Saying it now saves both of us a difficult conversation later.

  • Replace a working theme when the problem is cheap to fix
  • Guarantee rankings, revenue or return on ad spend
  • Lock anything to our email or our accounts
  • Produce original video, photography or brand identity design
  • Change the scope or the dates without your written approval
How it runs

Scoped, built, handed over

Most builds ship in seven to fifteen working days from the day we have all your content and access. The clock starts then, not at signature.

  1. Teardown and plan

    We look at your store and tell you what we'd do first. Then a written scope and fixed dates, agreed before any work starts.

    Before we start01/03
  2. Build inside your theme

    Theme work, functionality, apps and metafields, with tracking installed and verified with a test purchase. How fast approvals come back decides which end of the range you land on.

    7–15 working days02/03
  3. Hand over

    Full documentation and a recorded walkthrough, everything in your name, and 14 days of post-launch support. You could take all of it elsewhere tomorrow.

    14 days support03/03
Where this has been used

Beauty brand · Belgium

Problem

128 product variants. Not one of them could be added to a basket. Google was told every item was out of stock, so nothing appeared in Shopping. The basket page still showed the theme's demo content in US dollars.

What we did

Supplier mapping and inventory sync, catalogue restructure across 58 products, theme fixes, the full tracking stack, structured data, and a corrected Merchant Center feed.

See all work
Next in the order

Build. Scale. Succeed.

Three stages, eight services, one team. Take one or take all of them — but in this order, because each one makes the next one work.

Questions

Things people ask before they call

We work inside your existing theme wherever it's sound. Replacing a working theme is usually the expensive answer to a cheap problem, and a clean theme is often what your page speed depends on. If a rebuild is genuinely the right call, we'll tell you why.

It depends on what your store needs, so we don't publish packages. After a free teardown we send a written scope listing the work, the order we'd do it in and the dates. Nothing starts until you approve it, and nothing in it changes without your written agreement.

Most Shopify builds ship in seven to fifteen working days from the day we have all your content and access. The clock starts then, not at signature. How quickly approvals come back is the biggest factor in which end of that range you land on.

You do, entirely. Every account is created in your name, nothing is locked to our email, and handover includes full documentation and a recorded walkthrough. You could move everything to another team tomorrow without asking us for anything.

Yes. Ongoing work can be stopped with 30 days' notice, for any reason and without a penalty. We'll ask why, but you don't have to tell us. Project work is paid half up front and half on completion, so you're never far ahead of what you've received.

Get started

Let's find out
what's actually wrong

Send us your URL and we'll record a ten-minute teardown: three specific things costing you orders, and one you can fix yourself without us.No pitch, no obligation, no fifty-slide deck.

Book a 30-minute call

Pick a time that works. We'll look at your store together on the call and tell you what we'd do first.

  • 30 minutes on Cal Video
  • Your store, on screen
  • A clear first step

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Phone / WhatsApp+91 70263 08026
AddressSector 6, HSR Layout, Bengaluru, Karnataka 560068, India
HoursMonday to Friday, 9:00 to 18:00 IST